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The workflow

February 18, 2009

Do you think there’s a way to monetize each department at a newspaper? 

Each department has their own workflow. Making a workflow chart might be a useful tool to see if the workflow needs to be updated.

Since readers expect to get breaking news online, newsrooms will need staff available 24 hours. That doesn’t mean staff has to be IN the physical newsroom. Staff should be able to remotely file breaking news and other news = virtual newsroom.

  • Ad sales / production = advertising department, ad reps, ad designers
  • Editorial content production in print/online = newsroom for daily news, special sections for advertising supplements
  • Page layout / Ad approval = advertising department
  • Pagination = newsroom of daily pages, special sections of advertising supplements
  • Page approval = newsroom of daily pages, special sections of advertising supplements
  • Plate making = prepress department
  • Printing = press department
  • Prep of products for delivery = postpress department
  • Delivery = circulation and transportation departments
  • Customer service
  • Payroll / accounting
  • Human Resources
  • Web department

Each department can be monetized.

The graphic designers can be hired by outside businesses to create logos, newsletters and other graphics.

The web department can be hired by outside businesses to build, design, and update Web sites. Many businesses today still don’t have a web presence, and if they do, it is sometimes just a landing page with an “under construction” or “more information coming soon” announcement.

Will newspapers retain a print version while growing their online community of readers? I think yes. The print version will be a condensed version of the online news.

So how will newspapers divvy up the workflow as its online presence requires more personnel than the condensed print version?

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