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Marketing and your goals

February 19, 2009

Recently I answered the question

How does marketing help an organization in achieving its goals?


Marketing is a conversation between a brand and potential customers. The brand must do mostly listening.

The conversation must not be a sales pitch. The brand must converse in a genuine voice.

In other words, the brand is a person whose presence in social media and print and online publications offers a resource for questions about the brand that come up in conversation.

The brand’s presence is not meant to be a sales pitch.

Marketing is not a sales pitch.

Businesses should have their employees on social media sites marketing their brand, simply with their presence.


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