Marketing and your goals
Recently I answered the question
How does marketing help an organization in achieving its goals?
Marketing is a conversation between a brand and potential customers. The brand must do mostly listening.
The conversation must not be a sales pitch. The brand must converse in a genuine voice.
In other words, the brand is a person whose presence in social media and print and online publications offers a resource for questions about the brand that come up in conversation.
The brand’s presence is not meant to be a sales pitch.
Marketing is not a sales pitch.
Businesses should have their employees on social media sites marketing their brand, simply with their presence.