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Using statistics to create ads

May 10, 2009

I have some extra space that needs to be filled in a newspaper supplement highlighting high school graduations, class lists, graduation ceremony information, and top students.

I was thinking of filling the space with advertorial to promote the newspaper among the generations – Millenials, Xers, Boomers, and the rest – who will be reading this supplement. Figure the high school graduate is about 18 years old, possible younger and older siblings, parents, grandparents and other family members which translates to just about every generation.

I did some research. Specifically, I researched how newspapers market their own image. I discovered a wealth of knowledge from excellent sources.

Each one of the following lines are ideas generated from reading the latest newspaper marketing statistics. Yes, statistics can be difficult to follow, but I feel that these self-promotional newspaper ads will reach the generation of 16-24 year olds. I took ideas from the statistics and came up with these ad ideas:

  • Catch the news. Read the paper. Features, special supplements,
    information: buying a car, a home, paying for college.
  • Stay informed. Know what’s in, what’s out. What’s cool, what’s new.
  • Your newspaper. It’s the new reality show. Brought to you every day.
  • UPDATE ON THE IDEA ABOVE:“Your newspaper. The everyday reality show.”
  • Find out what’s happened. Find out what’s happening next. News,
    gossip, entertainment.
  • Your newspaper. Stories and photos that entertain, stimulate. Short. Sharp.
  • Sun Journal. bSection. Briefs you can use. It’s the brief section.
    Every Sunday in print. Every day online.
  • Be smart. Important issues. Different views.
  • Most up-to-date. Sports. National news. Entertainment. Celebs &
    gossip. Human interest stories.
  • Plan your night. Check the newspaper to find out what’s happening in your world.

These ideas are still evolving. I need more inspiration. Anyone with ideas?

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