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Newspaper taglines

May 14, 2009

In doing some research recently in order to create some filler for a newspaper supplement, I looked at marketing reports, research, surveys, and poll results to come up with editorial copy that would reach a specific audience.

What I came up with was this tagline, which seems to be well received by editors and other newspaper people:

“Your newspaper. The everyday reality show.”

In discussing this tagline with co-worker, Tony Ronzio (on Twitter @ronzio), he popped this tagline out of his head (without the benefit of caffeine, I might add).

“Reality. Delivered Daily.”

I’d love to hear from folks as to whether or not these taglines complement the purpose of a newspaper. You can post here on my blog, or send me a tweet: @specialdee


4 Comments leave one →
  1. May 14, 2009 2:53 pm

    That second tagline is great–it does define what a newspaper should be. Unfortunately, many have gone toward blowing situations out of proportion.

  2. May 14, 2009 4:40 pm

    Hi Chinamatt,

    “Reality. Delivered Daily.” seems to sum up what readers want to find in a newspaper.

    Nothing can be printed that isn’t true. Journalists and their editors work together to bring our readers reality – the real story.

    Do you read a local paper? What situations do you feel have been blown out of proportion?


  3. November 3, 2009 6:16 am

    the second tagline seems to be a real good one! 🙂

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