Newspaper photographers take great photos, but not all of their great photos appear in the print version of newspapers.
Readers see those photos in the newspaper and call Customer Service to find out how they can get a copy of a photo that was published in the paper. The usual answer is to go to the newspaper’s Web site to find the online order form.
Newspaper sites usually have additional photos that were not published in the print version. This fact should be made clear to readers of the print version – in the print version. Give readers this information on a daily basis.
Newspaper photographers – the ones I know – are highly skilled artists, their tools are their cameras. Their skills can be marketed, their photos sold.
Photos attract site visitors. Many newspapers allow readers to upload photos to the newspapers’ sites.
Here is a great example of the New York Time’s readers polaroid photo page:
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