How does one go about defining personal brand?
A personal brand is what you share of yourself in interactions with others. Those interactions may include your visual, verbal and written presentations. Your visual and written presentations are similar to a book jacket. Verbal presentations account for part of your brand, even though some relationships are conducted strictly online – how well you express in writing the conversation you would have in person. Some of our online conversations are managed in 140 characters such as posts on the microblog site Twitter. Written conversations can be tricky as the reader may not grasp the tone in which the message was intended. Some of our online conversations are held via e-mail, skype, videos and podcasts. These conversations and interactions accomplish an important part of branding: the sharing of knowledge, services and skills. What you reveal in these conversations may label you with adjectives which are either flattering or not: close-minded/opinionated versus open-minded/critical thinker; negative/pessimist versus positive/optimist; etc.
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