Outline for essay on Cultural Sustainability
THESIS: Cultural sustainability involves efforts to preserve the tangible and intangible cultural elements of society such as heritage, shared spaces, public art, social capital, educational opportunities, and public policies, in ways that promote environmental, economic, and social sustainability. Culture and communication inform, shape, and shift our relations with the environment.
I. Define sustainability. Sustainability can be defined as the ability to meet current environmental/ ecological, economic, social, and cultural needs without jeopardizing the ability of future generations to meet those same needs.
A. Environmental/ecological: land, water, air, ecosystems, biosphere.
B. Economic: flow of capital.
II. Examine cultural sustainability.
A. Tangible cultural elements
B. Intangible cultural elements
III. Examine efforts to preserve cultural elements of society in ways that promote sustainability.
C. Public policies
D. UNESCO: Linking cultures around the world to promote sustainability
IV. Using communication to guide global sustainability efforts across cultures.
A. Interpersonal, group, mass, and global types of communication
B. Recognize the existence of global differences in language and cultures
C. Brundtland Commission
D. Content: what should be communicated
E. The role of the media in communicating sustainability messages
A. Practical applications of cultural sustainability
B. Communication encourages civic engagement
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